Our Team

We’re strategists, media buyers, analysts, creatives, and franchise veterans. Some of us have built national brands from the inside. others have scaled them from the outside. All of us are here to help you grow smarter, faster, and with confidence.

jay Wright

Founder / CEO

  • Jay brings more than 35 years of experience leading data-driven marketing initiatives for national and global brands. As co-founder of JBecca and the architect behind its performance framework, he transforms complex challenges into scalable systems—empowering clients with strategy they can trust, and results they can measure.

Rebecca Wright

Founder / President

  • Rebecca is the strategic force behind JBecca’s evolution—from startup agency to performance partner for some of the country’s leading franchise brands. As co-founder and president, she leads company growth, client strategy, and the development of MEL, JBecca’s proprietary AI engine.

    Known for turning complexity into clarity, Rebecca helps brands connect data to outcomes, marketing to momentum, and vision to execution. She brings deep franchise expertise, a results-first mindset, and a talent for building scalable systems that still feel personal. Whether leading market strategy or operationalizing campaigns, she turns smart decisions into measurable growth.

jon carter

VP or Brand Partnerships

  • Jon serves as the vital bridge between brand strategy and franchise-level execution. He helps clients translate national goals into relevant, localized action—coaching operators, resolving challenges in real time, and ensuring every campaign drives value where it matters most: on the ground.

sarah schneider

VP of Client Services

  • Sarah leads with curiosity, precision, and a deep commitment to meaningful growth. She partners closely with brands to uncover insight, define strategic priorities, and build campaigns that align execution with long-term impact. Her approach is thoughtful, thorough, and always performance-driven.