We prioritize custom intent lists over default or select lists. Our focus is on B2B contacts with verified business emails. Deep lists reduce noise and increase both quality and accountability.

Depending on use case, we may layer on: Email validation + scrub lists, Knock list cross-checks (i.e. removing sensitive segments), Do Not Call list suppression for any outbound dialing, SMS compliance filters.

All of these safeguards are designed to support responsible outreach and eliminate friction before it reaches the customer.

Our Data's DEEP segments come pre-cleansed, giving us initial trust in the hygiene and compliance of the raw list. However, we add our own filters before any activation.

While MEL Starter does not include outbound calls or SMS, these channels may be included for advanced users. In those cases, we: Screen against DNC lists, Provide best-practice opt-in guidance for SMS outreach, Set up attribution-safe redirects for lead conversion.

We’ll make it easy for your customers to: Opt-out via hosted forms, Learn how you acquired their info (via our disclosure landing page), Understand that you use JBecca to activate compliant, custom-curated audiences.

If you're using MEL: We give you copy for your site, We link opt-outs to our system, You look like the grown-up in the room.

Brands want scale without liability.

Agencies want execution without risk.

Customers want privacy without confusion.

We make all three possible — and we’ll continue refining our approach as laws and platforms evolve.